The True Relationship Between Sales and Marketing - Sales is Your Customer!

You have often heard me say the following in various event measurement and ROI seminars: "Sales (deparment) is the customer of Marketing."
"Sales are the only ones who can define a qualified lead."
"The sales team are the ultimate arbiters of success of a trade show or customer event."
Etc. etc.

Linda Musgrove, aka "The Trade Show Teacher" posted a great article in Exhibit City News (12/30/09) "Sales and Marketing Department Coorperation, Can't We All Just Get Along" that delves further into this important tenet. I think this is a good read in preparing for your 2010 trade show program.

http://tinyurl.com/yapcsz8

Now is the time to get that appointment with the sales team and jointly define the measure of success for your program this year.

Ed