Greetings from TS2! What you should know about Web 2.0

TS2 is swinging along in fine form. I have not heard the final attendance count but there are plenty of people here and the sessions have 40 + people in them.

I attended a session on Web 2.0 and social networking. Joyce McKee, who runs http://letstalktradeshows.com was interviewed live by Michael Hart, editor of Tradeshow Week. She did a great job explaining the basics and giving straightforward advice on these topics. I suggest you visit her site if you are trying to figure out what you should do as an event manager in the world of cyberspace publicity, and for perspective on most other trade show related topics. By the way, Web 2.0 is really more of a concept than anything real, at least in my opinion. It centers on linking people and concepts together as a fundamental ingredient of web activity. Think Facebook, LinkedIn or Event Peeps.com as examples.

Mike Olson Sr. Mgr. Trade Shows at Ratheon and I present tomorrow at 4:30 PM - How to Manage Executive Perception of Trade Show Value. I think it will be a great session with lots of detail.

"How to Manage Executive Perception of Trade Show Value!" Case Study Seminar at TS2

"How to Manage Executive Perception of Trade Show Value!" Case Study and Seminar at TS2
(Conference July 28-31, presentation July 30, 4:40 – 5:30 PM)

Presented by Mike Olson, Events Manager for Raytheon and Ed Jones, President, Constellation Communication Corp.

Real world event measurement, examples, practices, procedures, results.
This is not your typical measurement and ROI presentation. Your participation, questions and discussion are invited.
The seminar reveals how real world measurement can change perceptions of trade shows and re-define their role in the company strategy.

Description:

It is not uncommon for executives to question the value of tradeshows, especially when there are hundreds of them and some are among the largest items on the marketing budget. Opinions range from indifference to general opposition. Changing these perceptions depends upon providing information on accomplishments in a framework relevant to the executive perspective. This means specifically and consistently addressing business development, customer and partner relationship management, promotion and communication value, cost savings and other objectives held by the company.

Learn why Raytheon moved from a “Trade Show” to “Customer Event” orientation. See one of the most effective measurement programs in industry today.

Join us at TS2 for this exciting seminar. Wednesday July 30, 4:30 - 5:30 PM.

If you have not signed up for TS2, consider it now. See you at TS2!