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Take a look at this. Social networking and on- lin communities are actually outpacing personal email among internet users and is the fastest growing segment on the web.
“Social networking has become a fundamental part of the global online experience,” says John Burbank, CEO of Nielsen Online. “While two-thirds of the global online population already accesses member community sites, their vigorous adoption and the migration of time show no signs of slowing. Social networking will continue to alter not just the global online landscape, but the consumer experience at large. This study explains why.”
Forewarned is forearmed!
Ed
Event measurement, evaluation, ROI analysis and research.
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