When Sales People Won't Stick to Your Exhibit Staffing Plan

I provided some advice on this topic in an article for the latest MC2 "eConnections" newsletter. MC2 is a great partner with us. They take strategy and goal accomplishment seriously and as a result, their designs and execution are very effective. I highly recommend them.

Article: What can I do about an aspiring "David Copperfield"?

My star salesperson always signs up for booth duty, but never comes to the pre-show training and cuts out as soon as the first hot prospect appears on the horizon. I need her on the show floor. How can I keep her focused? Or should I admit defeat and find someone to take her place?

-- Bethany, Exhibits Manager

Read the full article here!