The TSEA Master's 2008 Conference focused on three main ideas and skill sets; 1) understanding how to create business value through events and how to present those accomplishments effectively to executive management and others within the organization, 2)how to use consultative selling techniques to increase alignment with business goals and profitability, expand the participation of others within the organization and to increase the influence of the event manager within the organization, and 3) the importance of Green Exhibiting.
The conference was deemed a great success by a group of participants that are considered seasoned veterans in the industry and many of whom attended Master's conferences in the past.
The 2008 Master’s provided a basis for expanding the internal corporate conversation vertically and laterally. Trade shows and marketing events are clearly a profitable opportunity.
Constellation Communication Corp., Instructor
The following are the endorsements for TSEA’s Master’s from those who participated.
Excellent program. I learned a lot and really enjoyed the exchanges. Small but very active and high-energy group, anxious to learn and share.
The conference was a great learning experience. Enjoyed learning about going green.
Even after three years’ attendance, the Master’s continues to provide education unavailable anywhere else. It is a ‘must attend’ and should not ever be missed. Keith, Ed and Tom did an outstanding job. Not only was the content more appropriate to a Master’s level, their methodology of teaching, reinforcing, and confirming each attendee got it before we left was great.
The Master’s conference continues to be the place for advance education for the exhibits professional. No matter how many years you have in the industry, I was challenged and inspired the program is innovative and truly advances exhibit marketing to the strategic and management level of the companies where we work. The opportunity to network with other experience professionals is excellent.
The information received from the instructors was fantastic and is definitely info that can be put to use immediately. This is the most valuable time I ever spent at trade show seminars. Thank you!
The TSEA Master's program, Providing Strategic Guidance at the Executive Level, has taught me fundamental steps to provide our management team and event stakeholders with key strategic insights into our event programs including revenue impact, relationship management, cost savings and promotion value.
Elizabeth Brannen, CMP
TANDBERG Television, part of the Ericsson Group
Go to the TSEA website for more information about TSEA and the services and benefits they provide.