"How to Manage Executive Perception of Trade Show Value!" Case Study Seminar at TS2

"How to Manage Executive Perception of Trade Show Value!" Case Study and Seminar at TS2
(Conference July 28-31, presentation July 30, 4:40 – 5:30 PM)

Presented by Mike Olson, Events Manager for Raytheon and Ed Jones, President, Constellation Communication Corp.

Real world event measurement, examples, practices, procedures, results.
This is not your typical measurement and ROI presentation. Your participation, questions and discussion are invited.
The seminar reveals how real world measurement can change perceptions of trade shows and re-define their role in the company strategy.

Description:

It is not uncommon for executives to question the value of tradeshows, especially when there are hundreds of them and some are among the largest items on the marketing budget. Opinions range from indifference to general opposition. Changing these perceptions depends upon providing information on accomplishments in a framework relevant to the executive perspective. This means specifically and consistently addressing business development, customer and partner relationship management, promotion and communication value, cost savings and other objectives held by the company.

Learn why Raytheon moved from a “Trade Show” to “Customer Event” orientation. See one of the most effective measurement programs in industry today.

Join us at TS2 for this exciting seminar. Wednesday July 30, 4:30 - 5:30 PM.

If you have not signed up for TS2, consider it now. See you at TS2!