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TS2 is swinging along in fine form. I have not heard the final attendance count but there are plenty of people here and the sessions have 40 + people in them.
I attended a session on Web 2.0 and social networking. Joyce McKee, who runs http://letstalktradeshows.com was interviewed live by Michael Hart, editor of Tradeshow Week. She did a great job explaining the basics and giving straightforward advice on these topics. I suggest you visit her site if you are trying to figure out what you should do as an event manager in the world of cyberspace publicity, and for perspective on most other trade show related topics. By the way, Web 2.0 is really more of a concept than anything real, at least in my opinion. It centers on linking people and concepts together as a fundamental ingredient of web activity. Think Facebook, LinkedIn or Event Peeps.com as examples.
Mike Olson Sr. Mgr. Trade Shows at Ratheon and I present tomorrow at 4:30 PM - How to Manage Executive Perception of Trade Show Value. I think it will be a great session with lots of detail.
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You've hit the Web 2.0 nail right on the head. Many people are looking for a tangible difference they can see and they're confused when that's missing. The important thing about Web 2.0 is that it enables us to DO some very real things.
There are many conversations about ROI, for example. Most social and business networking sites aren't designed to do more than enable members to connect, group and have discussions. But a few Web 2.0 engines do that PLUS helps participants set goals and develop action plans to apply what they learn, then measure the ROI in real-time and get instant coaching from event speakers in return for reporting their results (and testimonials). THAT's powerful! A Web 2.0 system can not only help capture and report ROI, but help attendees increase it by helping them apply what they learn at the event.
Event and conference producers who dig deeper to find the applications that fully utilize the potential of Web 2.0 will discover there's much more that can benefit them than mere networking.
For those who find that exciting, here's a case study that explains more about using Web 2.0 to measure tangible results: http://vftstation.vftdev.com/~vftlps/tp/learning_impacts_1007a.pdf
Speaking of Joyce McKee, I heartily recommend readers visit her site and get to know Joyce and how she and her site can help you. You won't find a more expert, enthusiastic and helpful mentor in the Web 1.0 or 2.0 universe.
Gary VanAntwerp
VP - Learning Implementation
garyv@trainingpayback.com
http://trainingpayback.com
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