Managing Executive Perceptions - More on Visual Presentation of Data (Dashboard)

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I often emphasize in event measurement lectures that keeping it simple is one of the keys to success. This is especially when you are presenting justification data for an event. One tactic that is working well is to simplify planning and measurement objectives down to seven or eight key accomplishments and present them in very simple, pictorial ways.

We call these simplified measurement plans “Dashboard” reports. I know the "dashboard" concept is verging on overuse these days, but there is a reason for popularity of the concept. It tells almost anyone in the organization, quickly and easily how well key planning objectives were met.

You will note in the example charts, most of the actual event results are shown compared to a "performance average" (baseline) developed over the previous plan year. We are finding that this approach simplifies the process, pinpoints accomplishments and generates a lot fewer questions on both ends - event planning and reporting.

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