Game Changers

2008, perhaps more than any year before it, comes with new and exciting topics that are changing the game with our clients. These new topics have elevated the results we are getting from our strategy and measurement activities. You are likely to find these subjects frequently discussed in this blog during the first half of 2008. Quickly here are the topics. I will deal with these in more detail in future posts.

1) Simplified Measurement using a "Dashboard" approach - typically eight major goals with two objectives for each goal. The big benefit, a considerable increase in executive understanding and acceptance, and a big improvement in planning clarity.

2) PR Outcomes (PRO as we have deemed it) emanating from events. This value is surprisingly large! and is a big part of cost justification for market facing events.

3) Staff and Stakeholder reviews after every event. Those who have the biggest stake, those who fund and those who participate in an event have extremely important, first hand feedback to share, and can identify most easily the improvement needs going forward.

4) The extraordinary value of pre-scheduled and ad- hoc 1:1 meetings as a major goal for all market facing events. After twenty years I have concluded there is little activity more valuable than 1:1 meetings with high value contacts, from customers, to prospects, partners, alliances, press, analysts, delegations and others who can affect your business by millions of dollars.

5) Improved communications. Another conclusion after twenty years of observation is weak, ineffective communication strategy is one of the major reasons for failure to attain a profitable outcome from events of all types.

So, if these topics interest you or may help you manage your efforts to make your company more successful tune in here, and share your reactions and ideas.

Ed