What if You Could Have Your Event Certified for Business Improvement?

One would think that after the furor over knee- jerk reactions by our politicians regarding events that the news agencies would have gotten the message too. Unfortunately, Fox News has decided that events are frivolous too and make good sensational expectorate for their talking heads . Fox and other new agencies are lurking around corporate events looking for a story to sensationalize, so be forwarned and thus forearmed.

However, wouldn't it be nice if your event had a stamp of approval that said "This event planned in accordance with business best practices, Certified Business Improvement?"

A few weeks ago I came to the realization that any company who follows the planning discipline we put forth for clients on events is able to prove the business orientation and value of said event. We are planning to formalize that process with a Certification designation for events that qualify. So when a reporter asks, "Why are you wasting all of the stockholders and taxpayers money on a lavish meeting?" You can reply, "because these customer executives spend $3.3 billiion dollars with us each year and have pending proposals for $382 million more in the next three months. Our event strategy and plan was planned in accordance with business best practices and will deliver a profit for the company."

For more detail on how you can insulate your events from a "drive by evaluation", read the case study on our website "The ComCo Classic Winner's Circle Pro-Am" found at http://constellationcc.com/case_studies.htm

Have a great weekend.

Ed