Posts
I would like response on the need for a simple, web- based planning tool for tradeshows and events, and some input on what it needs to be.
Small events and decentralized events - I am thinking about a tool to help those people who run small and or remote events. Those people are the ones who do not get the planning and care normally provided for the larger "corporate" events. They need to know what to consider to produce an effective event and need some coaching regarding how to communicate effectively and stay on brand and message.
Larger events - Perhaps, you need a tool that provides a consistent databased approach that would help you communicate with, focus and unify the extended team for the largest events.
The reason I ask is that Constellation and another expert industry resource are considering developing this tool. We we would like to have input on what it needs to include from a capabilities perspective.
The basic model would be a sound planning structure that includes seven or eight main reasons for doing marketing events. The respondent will pick applicable objectives among those offered and choose one or two measurable outcomes for each as event goals. The tool would email the manager a "strategic brief" that can be used internally with executives and managers who must participate to make the event work, and externally with the exhibit house or production agency, etc. Completed plans will reside in a database.
Results tracking - The tool would include support for the event manager to report on the success of the event against the selected goals. The tool would email the manager an event summary based upon their input that can be shared with the team and communicated "upstairs." The results among all events would keep the accumulating in a database throughout the year for quarterly and annual analysis.
What do you think? How in your organization would need and use such a tool? Please comment on this post or email me. edjones at constellationcc.com
No comments:
Post a Comment