Generating Leads and ROI from Event Marketing - from First Wave

This is a post you may be interested in regarding the all important pre and post event marketing and communication campaign steps, from our friends at First Wave. This was based upon a lunch conversation I referenced in this blog a few weeks ago.

"...I had an interesting lunch the other day with some folks from Constellation Communication Corporation about event marketing and the lack of ROI and real leads companies generate and track from these costly events. Companies spend millions each year in one of the largest marketing budget items, but too often very little time is spent on pre- and post-event planning and lead nurturing."

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target="_blank" >Generating Leads and ROI from Event Marketing

Ed