TSEA 3rd Annual Master's 2008: Providing Strategic Guidance at the Executive Level: Aligning Actions and Values

Trade Show Exhibitor Association will hold it's 3rd Annual Master's Conference on the topics of "Providing Strategic Guidance at the Executive Level: Aligning Actions and Values."

Jones to Speak and Present Case Study -

I will speak at the conference and conduct a case study on the topic of aligning trade show activity and business objectives including how to communicate with executives and those in other departments, on September 12th:

9:45 AM - 11:00 AM
Strategic Communications Part One: Business Improvement

If you frame your event program in terms of business improvement, you can use this framework to communicate more effectively with internal customers, external suppliers, members of your team, C level managers and your company’s decision makers. Presented by Ed Jones

11:15 AM - 11:45 AM Case Study Exercise 1: Business Improvement
Presented by Ed Jones

11:45 AM - 12:15 PM Group Debrief Case Study Exercise 1
Presented by Ed Jones

Please consider attending if you live within easy travel distance or are interested to make the trip. The conference runs from a opening reception on Sept. 11, 6:30 PM through Sunday September 14 around noon.

The full agenda is as follows: AGENDA

Invitation, conference details and registration may be found at: Conference Invitation


The conference overview is:
Trade Show Exhibitor Association’s 3rd Annual Master's 2008

This is a real eye-opener! Sharpen your mind, strengthen your career and ramp up your CEU credits toward your CME with this unique power-packed boost of an educational banquet. Learn from among the industry's most knowledgeable presenters in an intensive and interactive environment designed to facilitate open dialogue and discussions of best practices.

Presentations, exercises and case studies will enable you to build upon your knowledge and experience while enhancing your communication skills and ability to increase the value that you, your team and your show/event program provide. CEU credits earned through TSEA have double value.

Topics include:
• Executive Speak – The language of decision makers
• Develop Insight – Identify each decision maker’s:
o Vision and challenges, opportunities and needs
o Criteria for comparing and contrasting marketing mix elements
o Process for decision making and budget allocation
• Planning Your Program Strategically
• Going Green: Exhibit Design – Think and Design Strategically
• What does ‘going green’ really mean in practical terms.

You’ll leave Master's 2008 re-energized and re-committed with new ideas and fine-tuned skills, well on your way to completing your CME and motivated to provide strategic guidance to your company’s C Level managers and other internal customers.

Please feel free to call me with questions. +1.770.391.0015

Ed