Event Measurement and Return on Investment: November 2008

Tuesday, November 11, 2008

ROI: Beyond the Buzzword

This is an article in the current issue of “Smart meetings”
November Issue
Author: Sandi Cain

ROI: Beyond the Buzzword
You may want to give this a read, especially for the meetings side of the event measurement and evaluation world. I was interviewed and provided content for the piece.

Ed

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Welcome to Constellation Communication Corp's Event Measurement Blog

What Is this Blog About?

"Ensuring events provide the best possible Return On Investment."

Event Strategy, Planning, Measurement, Justification, ROI, and Continuous Improvement

Take a few minutes and peruse our ideas and notes on event measurement related topics such as Cost Justification, Continuous Improvement, Target Marketing, Investment Optimization, Event Strategy, and the impact of and ROI on Events.

Ask questions and express your views, as we share our collective knowledge of trade shows and all types of internal and external events.

Also, visit the "Solution Center" on our web site at http://constellationcc.com for more case studies and papers on these topics.

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Tuesday, November 11, 2008

ROI: Beyond the Buzzword